Online Digital Fundamental Certification - Learn Digital With Google

Digital Unlocked Certificate

Before you take an online fundamental exam. You must complete 23 badges to complete the exam - Learn Digital with Google - In Digital Unlock tutorials, Google provides a tutorial video and after writing SMALL Assessment, After a new assessment, the finishing of every assessment is open to the new level of the game. Once approved further 23 assessments, you will be eligible to take online fundamental exams.

Digital Unlocked

Take the exam now .. Turn on> Get certificates.
Have you prepared every tutorial in digital garage ready to graduate? Take the final test to earn your certificate.

Digital Unlocked by Google (Answer)

Questions are Colored by Dark Blue

Answers Are Colored By Red :

Question 1
When considering whether to have a web presence for your business, which of the following is not a major factor?

    A Technology
    B Cost
    C Scope
    D How long you’ve been in business

Question 2
Analytics are important for measuring the progress of your digital plan.

    A True
    B False

Question 3
What's the first thing you should do once you're ready to create your business's online presence?

    A Set up an e-commerce store
    B Determine your goals, then develop a plan to achieve them
    C Run lots of social media campaigns
    D Install analytics software on your website

Question 4
Your website content should present your expertise in a clear, simple and easy-to-understand manner.

    A True
    B False

Question 5
Which of the following does NOT contribute to good website usability?

    A A search function for visitors to find what they need
    B Well-organised site structure and navigation
    C Clear, easy-to-understand content for your target audience
    D Putting as much content as a single page can hold

Question 6
Unless you're a web programmer, there’s little you can do to make your web pages load faster.

    A True
    B False


Question 7
Which of these is NOT a typical feature of email marketing tools?

    A Contact database for organising and sorting your audience into groups
    B Customisable email templates
    C Pre-written content for every audience group on your list
    D Behavior tracking for which recipients open the email or click on links

Question 8
Personalised content is the best way to reach your email marketing prospects.

    A True
    B False

Question 9
When using A/B testing for email campaigns, which of the below can you NOT evaluate?

    A Recipients' mood when email is received
    B Days of the week people prefer to receive emails
    C Most appealing subject lines
    D Whether using photos entices more people to click through to the website

Question 10
The title of your website isn’t important to search engines.

    A True
    B False

Question 11
What is a search engine?

    A A digital program that creates web pages to help people learn about products and services online
    B A digital program used by websites to connect to people who are searching for certain products and           services.
    C A digital tool that collects the email addresses of people looking for information online
    D An online tool that searches for and identifies items corresponding to certain keywords

Question 12
Search engines index every single page on the Internet.

    A True
    B False

Question 13
What’s the first step in the search engine optimization process for your website?

    A Off-site optimisation
    B Keyword research
    C Writing fresh content
    D Setting an ad budget

Question 14
Unpaid search engine results based on relevance are called sponsored results.

    A True
    B False

Question 15
What are three key considerations when evaluating keywords for search engine optimization?

    A Competition, cohesiveness, relevance
    B Frequency, competition, relevance
    C Relevance, cohesiveness, execution
    D Frequency, execution, relevance

Question 16
Meta keywords aren't important to search engine optimization.

    A True
    B False

Question 17
In what way is search engine marketing (SEM) different from traditional advertising?

    A SEM tends to cost more than traditional ads
    B SEM broadcasts messages to as many people as possible
    C SEM can't be analysed like traditional advertising
    D SEM targets people who are searching for specific information

Question 18
When marketing your business locally, you should list your information on a variety of online sites.

    A True
    B False

Question 19
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

    A Quotation marks
    B Apostrophes
    C Italics
    D Square brackets like these [ ]

Question 20
Search engines determine the order in which paid adverts appear by using a secret algorithm.

    A True
    B False

Question 21
When interpreting analytics, how does segmentation reveal key insights?

    A It helps the analytics report to collect data more quickly
    B It results in a larger sample size, which adds confidence in decision-making
    C It breaks an aggregate number into its component parts to reveal what’s happening "behind the scenes"
    D Segmentation does not in fact reveal useful insights

Question 22
Local marketing is important for finding the right customers in your own community.

    A True
    B False

Question 23
Which of the following online destinations offers opportunities for local advertising?

    A Directories and review sites
    B Search engines
    C Social media sites
    D All of the above

Question 24
To achieve your marketing goals, it doesn't matter which social networks you join.

    A True
    B False

Question 25
Which of the following are key aspects of a social media marketing plan?

    A Focusing on what and why you’re planning to post
    B Posting during lunch breaks
    C Sharing lots of videos because it targets a younger generation
    D Hiring an outside consultant to manage the work

Question 26
Social media sites provide options for targeting ads or content to very specific audiences.

    A True
    B False

Question 27
When evaluating how mobile-friendly your site is, search engines will consider which of the following?

    A Whether content is optimised for different devices
    B Fonts of a readable size
    C Size of links or buttons
    D All of the above

Question 28
When advertising on mobile search, you should focus on shorter keywords.

    A True
    B False

Question 29
Which of the following is the most accurate analogy for a display advertising network?

    A A targeting option for advertisers
    B A marketplace between online publishers and advertisers
    C A payments system for online ad campaigns
    D A targeting option for advertisers

Question 30
Your business's mobile video ads should tell viewers what you want them to do next.

    A True  
    B False

Question 31
What’s the best way to translate and localize your website content?

    A One language will suit all audiences, so you don't need to translate or localize
    B Ask a native speaker to write, edit and review your content
    C Use advanced translation software
    D None of the above

Question 32
There are more formats available for display adverts than for search adverts.

    A True
    B False

Question 33
Which of the following is important for ensuring display ad campaigns support your business goals?

    A Identifying your competitive advantage and targeting your message for your key audiences
    B Getting your message in front of your audience often enough that they will remember you when they're ready to make a purchase
    C Matching particular business goals to certain stages of the sales funnel
    D All of the above

Question 34
To conduct business internationally, you should set up separate e-commerce sites for each country.

    A True
    B False

Question 35
What kind of technology can help you communicate and market to mobile customers in new markets?

    A An email address for communicating with customers
    B Print ads and posters to post in your targeted areas
    C A mobile-friendly website or e-commerce system
    D None of the above

Question 36
Creating video content is the only way to use video in your online marketing strategy.

    A True
    B False 

Question 37
Which of the following is a key strategy for distributing your video content?

    A Share videos across all of your digital marketing tools, including your website, social media pages and email newsletter
    B Pick one primary place to share your video content
    C Trust word-of-mouth to drive traffic to your videos
    D Send out a postcard to relevant mailing lists

Question 38
You can place ads on video sharing sites even if you don't produce your own video content.

    A True
    B False

Question 39
Which of the following are ways to promote and merchandise your products on an e-commerce website?

    A Recommend goods based on customer behaviour
    B Promote your most popular products
    C Showcase items that may interest shoppers
    D All of the above

Question 40
A "retargeting" ad can help people discover your website.

    A True
    B False

If you liked the content, please subscribe the newsletter to stay up to date with latest news.