How to Add a Meta Description to Blog or Website Page

An important part of a good SEO is the implementation of meta tags, which are commonly located in the header of our website, that are being, in the same time, invisible to users visiting the site. Well, to be more succinct, these tags have only one purpose: to include information about the page such as author name, date, key word, description, title, among others.

However, here we will only mention one, which is the meta description in Blogger. This description will appear as a fragment in the search results and as a description when sharing on Google+, Facebook and other social networks. A clear and precise description increases the chances of getting more clicks or visits.
As we will work only on the Blogger platform, here I will leave a little guide to easily add a meta description.

Meta Description in Blogger

The first thing we will do is going to our Blogger dashboard and from there, go to Settings > Search preferences > Meta Tags > Description and click on Edit.

Then check the box "Yes" to enable search description. Finally, click the "Save Changes" button.

Adding Meta Description To individual Posts

Now we will focus on adding the meta description to individual pages. Simply edit the page or post, look for the Search Description setting, and there we enter the text and save by clicking the Done button.

And that's it. However it is best to test if it works and we will do so with the MetaChecker online tool, where we only have to introduce the url of a post or page, click Analyze and then it will show the results, including a complete analysis of keywords, on-page seo , meta tags, URLs, current server status and a rating bar that goes from Horror to Excellent.

If none of the meta descriptions appear (rarely fails), we can do the process manually, but it requires us to touch a bit of code. In this case, go to Template > Edit HTML and insert before <b:skin><![CDATA[ the following code:

<b:if cond='data:blog.metaDescription != &quot;&quot;'>
  <meta expr:content='data:blog.metaDescription' name='description'/>
</b:if>

Of course, we will use again the previously mentioned tool to ensure that the description is placed correctly and if all goes well, our blog would be ready to face a good SEO.

Thanks and stay blessed!

How To SEO Optimize Your Blogger Blog Titles For Higher Search Results

This is called "Blogger/blogspot Title Swapping". Swapping blogs title can help boost your position in search engine results page listing and also increase clickthroughs. From an SEO (Search Engine Optimization) perspective, page title is the most important element in your blog in terms of ranking well in search engines. If you look at your browser's title bar you will notice that Blogger's default templates display your blog title in front of each page or post title. 

5 Easy Ways to Improve the SEO of a blog or Website & Boost Traffic

Boost traffic & increase SERP visibility with SEO

A blogger needs to know at least the minimum on SEO. For it, you don't need to be an SEO expert but you need to know the minimum so that your posts are well indexed in the search engines.
The phrase "content is king" is one of the widest spread Internet memes being used by so many bloggers, with the idea that you should focus on having quality content, while the rest don't matter much. This is not true. Quality content is important, but it shouldn't be the only concern of a blogger today. In addition to producing quality content, your text needs to be optimized for the search engines.
Now, let's see what would be the basics that any blogger needs to learn about SEO and other simple SEO knowledge. Below are 5 easy tips to improve the SEO of your blog:

1. Define the keyword

When you write a post, it is recommended to choose the keyword (or term) suitable for your text. What you want is that this keyword - or term - to be searched on Google, and then get your post among the top. For this, you need to use this keyword a few times in the text.

For example, here the keyword could be SEO, but this term is too generic and I could hardly get in the top for this search. Then I'll work with a phrase or a long tail keyword, so that this post will rank for the term "easy ways to improve the SEO of a blog". I will use this phrase a few times, but without overdoing it.

2. Use the keyword in the post title

Now that I have defined the keyword, I will use it in the post title. This step is very important, and certainly will help you to get a better rank in search engines. As you can see, what I have in the title is the easy ways to improve the SEO of a blog keyword, along with other words to form an attractive and optimized title for SEO.

3. Use the keyword in the H2 tags

You must also use heading tags (h2, h3) in your posts. Here, I am using the keyword "easy ways to improve the SEO of a blog" in a H2 heading. Do this always, because it also helps to become well positioned in the search results. If you don't know or don't understand what are the heading tags, I would suggest to do a further research on this subject.

4. Use the keyword in the text

Make use of your chosen keywords throughout the text. Especially in the first paragraph (please note that I have repeated the title in italics in the first sentence). But be careful when doing this, there is a maximum and minimum limit for that. A good keyword density is between 1.5% to 4.5% for best results. Less than that will have no effect and more than that can alert the search engines and your text might be considered spam.

5. Publish Posts with 300 words or more

Posts under 300 words have little chance to be among the top results in search engines. Of course, you will be able to rank for multiple keywords that are less popular with less than 300 words, but for the most competitive keywords that have the potential to bring a greater number of visits, it will be nearly impossible.

Thus, it is recommended to write posts with more than 300 words. It's not hard when you really understand the topic you're talking about.

Conclusion

As you can see, with some simple SEO techniques you can improve the traffic coming to your blog from the search engines. I hope you enjoyed these 5 easy ways to improve the SEO of a blog!

Thanks and stay blessed!